Fashion Designer
The Fashion Designer Survival Guide
“The national retail-apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: Start-up costs and financing Legal issues Business plans Public relations and sales Marketing and manufacturing Distribution-trade, trunk, and runway shows This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers…”
The Fashion Designer Survival Guide : An Insider’s Look at Starting and Running Your Own Fashion Business
by Mary Gehlhar, Zac Posen
Paperback
